Cala San Miguel

Cala San Miguel: The Old Ibiza Lives in the North

At La Siesta Agency, we’ve had the pleasure of accompanying Cala San Miguel resort in Ibiza in the development and rollout of its digital communication. This is a dynamic, evolving project that goes far beyond social media management — it’s a full immersion into the resort’s universe of hospitality, lifestyle, and high-end experiences.

Our work includes content creation for Instagram, Tiktok and LinkedIn, with an editorial and sensorial approach that reflects the resort’s essence: relaxed luxury, attention to detail, and a deep connection to the Mediterranean surroundings. We work closely and continuously with photographers and videographers to produce high-quality visuals, designing a content calendar that adapts to seasonality, culinary activations, and the hotel’s unique experiences.

In addition to the organic strategy, we manage Paid Media campaigns and collaborations with profiles that align with the resort’s positioning, combining visibility with conversion.

In every post, story, reel, or collaboration, we aim to translate the unique experience of Cala San Miguel beyond the stay itself — an invitation to disconnect, breathe, savor, and reconnect with the timeless Ibiza, far from the crowds and the party scene.