Cala San Miguel

Cala San Miguel: A refuge where nature becomes art

Cala San Miguel is much more than a hotel in Ibiza; it is a unique vacation and retreat experience in the northern part of the island, where nature still prevails over nightclubs and mass tourism. Our challenge was to create adapt the existing visual identity to the social media strategy to reflect the serene beauty, exclusivity and deep connection with nature of this coastal enclave. From the beginning, we knew that this project had to capture the essence of a place that not only invites you to disconnect, but to immerse yourself in an atmosphere of calm, luxury and authenticity, and for some, creativity.

For this, we were inspired by the nature of the cove itself: its crystal clear waters, its rocky landscape and the soft light that bathes the coast at sunset. The color palette, the typography, elegant and minimalist, reflects the simplicity of the place, while the soft and fluid shapes we used in the graphic elements refer to the waves of the sea and the gastronomic offer of the hotel. Arantxa has designed by hand and then digitized these graphic elements for the branding, incorporating elements linked to the gastronomic offer of Cala San Miguel, always highlighting the Mediterranean essence.

Once this visual identity was created, we launched to create the strategy and manage Cala San Miguel's social networks on platforms such as Instagram, TikTok and LinkedIn, making sure to maintain a constant communication aligned with its unique style. Through Paid Media strategies and influencers, we expand their reach and visibility, collaborating with profiles that resonate with the brand and creating authentic experiences that connect with their audience.

The combination of all these elements results in a brand that not only invites you to visit Cala San Miguel, but also conveys the promise of a refuge where every detail is designed to offer a memorable experience, in harmony with the natural environment, a place you won't want to leave all day.
The result is a visual identity that honors the spirit of Cala San Miguel: a place where nature and luxury meet to create a unique and unforgettable experience, inviting visitors to rediscover the art of living.